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The iPad’s Continued Dominance

The iPad has remained the top tablet device in the market since its introduction by Apple in 2010. Its combination of intuitive user experience and powerful hardware has allowed Apple to be the major player in the tablet market, with iPad tablet sales steadily increasing year after year.

In this article, we will discuss the reasons behind the iPad’s continued dominance in the tablet space and how it can potentially impact other tablet devices released in the future.

Apple continues to dominate tablet market

The tablet market has grown exponentially in recent years and has become an integral part of everyday life for many people. Consumer demand drove the initial innovation, and as manufacturers have continually updated their tablets to compete with each other, features have grown more sophisticated – from cameras and games to voice recognition software and multitasking options.

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Despite the increasing competition, Apple’s iPad still holds the greatest share of the market. Though there are other many great tablet-worthy devices out there, Apple’s iPad continues to be a top choice for consumers due to its combination of reliable hardware and user-friendly interface. Plus, because it is always up to date with both hardware and software advancements, you can trust that your iPad will be able to keep up with any new apps or features that may be released.

Apple’s dominance in the tablet market

As of Q3 2020, Apple has accounted for over 40% of the global tablet market share and continues to reign supreme in the space. The iPad’s wide capabilities and versatility make it a favourite among businesses and consumers. From healthcare to education, the iPad plays an important role in helping people stay connected and productive despite physical restrictions brought on by a changing world.

Apple first released the iPad in April 2010, introducing consumers to a device that could provide more than a laptop, but still be less cumbersome than carrying a full-size desktop or laptop. The success of Apple’s first-generation iPad was largely due to its popularity as an entertainment device; users could watch movies, play games and access the Internet virtually anywhere – all from the palm of their hand.

Since then, Apple’s iPads have seen continued success as each generation is enhanced with more features that offer additional utility for general users as well as business professionals alike. Most recently, significant improvements have been made to two key areas: processing power and screen size. In addition, new tools such as improved AR/VR integration help further cement Apple’s dominance in the tablet space. The use cases for iPads are becoming increasingly diversified, making them an attractive solution for many different types of consumers.

History of the iPad

The iPad has been a mainstay in the tablet market since its release in 2010. Apple’s initial offering revolutionised the tablet market and allowed them to dominate the space as they do today. It all started with the first iPad, so let’s look at the iPad’s history and development.

The first iPad

The iPad was first released on April 3, 2010 by Apple Inc. A revolutionary device, the iPad brought a whole new level of mobility and interactivity to the world of technology. The first generation iPad featured a 9.7-inch LED backlit multi-touch display, Wi-Fi connectivity and an ARM Cortex A8 processor with 256MB RAM. In addition, this tablet ran the iOS mobile operating system and was limited to 1GB of internal storage with no expansions allowed.

It quickly attracted a large following largely due to its low starting price at USD 499. The popularity of this device proved that Apple had made a good bet while cashing in on their iPhone’s successes through their iPad sales.

Despite criticism from competitors claiming that it would never be successful due to its high cost and limited features, the first generation iPad was successful and innovative. In 2010 alone, Apple sold over 15 million iPads worldwide, accounting for over 70% of tablet computer sales throughout that calendar year, making it one of the most lucrative devices in history for a newly manufactured product line. As a result of its success, several competitors took notice and created different devices from a range PCs to tablets to challenge Apple’s dominance in this market space.

iPad Air and iPad Pro

In the 2010s, Apple continued to develop its iPad lineup with the iPad Air and iPad Pro. The iPad Air was released in late 2013 and was thinner than any of its predecessors. In addition, it featured a 9.7″ retina display, a new A7 chip (and subsequent models with A8x and A9x chips), an upgraded rear-facing camera and front-facing camera, and other features such as stereo speakers, GPS navigation capabilities, and support for 802.1ac Wi-Fi networks.

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The iPad Pro was announced in September 2015 as Apple’s top-of-the-line tablet model that “reinvented” what an iPad could be used for. It came with a 12.9″ Retina Display that offered up to five times the resolution of earlier models along with an optional Apple Pencil stylus and Smart Keyboard cover accessories providing greater functionality.

Other features included:

  • Improved audio quality through four additional microphones compared to other models.
  • Faster performance through an A9X chip or newer models.
  • High quality cameras on par with the iPhone 6s (12 MP rear-facing/5 MP front-facing).
  • Support for split screen multitasking for two full app windows.
  • Up to 10 hours of battery life even when running multiple applications simultaneously.

iPad Features

Apple continues to dominate the tablet market with their iPad range. With ever-evolving and upgraded technology year after year, the iPad is a popular device for personal and business use.

Let’s look at the features and specs of the iPad and what makes it the ideal choice for so many people:

Operating system

The iPad runs on the iOS operating system, which Apple developed for its range of mobile devices. iOS is a secure and versatile operating system that offers users many features and functions designed to optimise the user experience. Features include multi-touch gestures, an intuitive user interface, built-in apps, audio and video formats support, access to Apple’s iCloud storage solution, and compatibility with AirPrint wireless printing technology.

The iPad also uses dedicated mobile accessories such as Bluetooth keyboards to enhance productivity while on the go.

Design and display

The current line of Apple iPads is designed with a sleek, dust and water-resistant aluminium shell. The size of the iPad you choose will depend on your individual needs; models range from the mini at 7.8 inches to the Air 2 at 9.7 inches and Pro 12.9 at 12.9 inches.

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Each model has an LED-backlit Retina display with Multi-Touch support, which allows you to see bright colours and sharp graphics in any environment – indoors or out – with an anti-reflective coating to reduce glare for further viewing clarity.

Whether your needs are for gaming, streaming videos or using productivity applications, the iPad provides a superior experience tailored to your interests and lifestyle.


The performance of the iPad is one of its primary draws and the products continue to get faster and more powerful with each new edition. Apple offers its industry-leading A-series chips that use energy efficiently while delivering a stellar performance. The latest models feature the A12 processor, which Apple claims offers up to 40 percent improved graphics over earlier models.

The iPad also benefits from advanced machine learning technology developed by Apple as part of its A-series chips, which are designed specifically for iOS devices. This boosts performance even more in speed, security, and responsiveness when using the camera or other features. Couple this with iPads having longer battery life spans – 10 hours of usage on average – and a product built to last.

Expect lag-free streaming movies and TV shows, download media content quickly without any hassles or lengthy waits for loading times on this device. Additionally, iPads come equipped with Wi-Fi dual band (2.4GHz and 5GHz) so you can stay connected whenever there’s an available network and Bluetooth access for pairing accessories like external speakers or smart phone storage options as desired.

Impact of iPad on the Tablet Market

Since its launch in 2010, the iPad has dominated the tablet market. With Apple’s continuous innovation and strong brand recognition, the iPad has set the standard for a successful tablet. As the tablet market continues to grow and evolve, the iPad’s impact on the industry cannot be denied.

Let’s explore how the iPad has maintained its place as the market leader:

Apple’s market share

Since the launch of the first iPad in 2010, Apple has dominated the tablet market. They have continued to lead the industry and maintain a large market share with iPad outselling all their competition. As of 2020, Apple’s iPads held a 39.8 percent share in the tablet market according to Gartner Inc. This positions it well ahead of competing brands such as Huawei, Lenovo and Amazon Kindle, who only managed to make up 5.9 percent, 4.2 percent and 3.6 percent market shares respectively.

Undoubtedly, one of the major factors that have enabled Apple’s continued dominance is its strong brand-name recognition combined with a loyal fan base who love its sleek designs and user-friendly interface that integrates seamlessly with iOS devices and other Apple products like MacBooks or iPhones. Furthermore, its product line has something for everyone – from budget friendly iPads for those on tighter budgets to more powerful versions designed for video editing or gaming purposes – ensuring an iPad for any kind of user regardless of their needs or experience level.

Ultimately though, what sets Apple apart from its competition is its commitment to innovation while still developing products that are easy to use and hold to their brand values which makes them indispensable in many users’ lives today – allowing them access to productivity tools as well as entertainment features all within one device that rarely fails them year after year no matter what generation iPad they are using.

Other manufacturers’ strategies

The iPad’s success in the tablet market has been undeniable, but it has come at a cost to other manufacturers trying to compete against the powerful Apple brand. According to research firm Strategy Analytics, Apple shipped an estimated 70.4 million tablets in 2015 – more than twice that of its closest competitor, Samsung.

Apple’s domination has led other manufacturers to develop unique strategies to compete effectively against it. While Samsung and Google have differentiated their products by introducing Android-powered tablets, other companies focus on low-cost devices or specialised tablet segments such as health care applications. In addition, Microsoft is entering the mid-market with their “Surface” tablets that offer a combination of laptop and tablet features at a lower price than the iPad.

As competition increases among tablet makers, consumers will benefit from increased innovation and an improved product ecosystem that supports a wider range of use cases from web browsing and entertainment streaming to document creation, gaming and even health monitoring applications specifically designed for mobile devices. It remains unclear if any manufacturer can ever truly challenge Apple’s grip on the market; however, recent developments in mobile technology indicate that competitors are not giving up just yet.

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